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local business results. yahoo local

This tag is associated with 2 posts

Local Listing Disappearing from Google

By ⋅ January 24, 2010 ⋅ 4 comments

Sometime back Google opened up a new door for business owners and provided them Local Business Results facility. We could see it while searching for any result in local area. But as Google is changing its algorithms everyday it seems like its local business result listing is fading.

According to a recent research it has been observed as if Google has stopped showing its local business results for SEO and designer terms. As Matt McGee mentions in a Search Engine Land piece, even a query like “candy” without any geographical indicator will bring up a seven-pack of local results, but a query for “seo” or “web design” or even something as specific as “web design vancouver” will bring up no local listings whatsoever (although the organic results still heavily favor local businesses in location-specific queries).

But the question here is why Google as brought such change while SEO and web designer both are a kind of services and deserve to be in Local Business Results.

Barry Schwartz of RustyBrick fame points to a Google Maps Help thread where a Googler going by Joel H. tells a different story:

Today, we’re intentionally showing less local results for web design / SEO queries. For example, [web design sacramento] doesn’t display local listings today. We believe this is an accurate representation of user intent. In some cases, we do show local listings, however (as NSNA/php-er noted) [web design in bellingham]. I’m sure some of you feel we should be displaying local results for queries like [Web Design Vancouver]. I understand that concern, but based on our understanding of our users, we feel this is the right decision for now.

I’ll give the usual disclaimer that we’re constantly working on improving the user experience and results will vary over time. So, this could change in the future, but I wanted to be explicit about what we’re doing today.

So if you are using word ‘in’ in your query then you could get the local results.

Local (SEO) Search Engine Optimization !

By ⋅ July 12, 2008 ⋅ Post a comment

As the fastest growing vertical in search, many people are now starting to recognize the value of local search engine optimization can have on their site traffic. Also known as regional search, it’s basically geo-targeting your audience when they search.

Local search works best for the service provider, or a retailer that has numerous locations. While the search volume won’t be as great as a non-regional phrase, the person who reaches your site will be a more targeted visit and most likely ready to convert.

Another happy accident in local search is that for sites that are well optimized may also pick up rankings in mobile search.  

So, here’s what you need to do in order to rank for local seo:

  • Be sure to have your location(s) full address
  • If you have a regional number, list that as well since some people start with an area code
  • Be sure to include driving directions to your location
  • Use a mapping service to display your location
  • Have pictures of your locations and name them with your street address
  • Make sure your site appears in any regional directory that might be online
  • If you can afford it, get listed in your local yellow pages
  • Place the regions you want to rank for in your page titles
  • Get text links that contain the regional phrase

Most of these techniques are are not only common sense, but also good web design. If you’re in business, you want people to be able to find you, right?

If you want to Contact for Local Search Engine Optimization Please visit www.seoservicesdelhi.com/seo_services_delhi.html

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