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Google Mail Drag and Drop Attachment

By ⋅ March 23, 2011 ⋅ Post a comment

Lately Gmail has introduced quite a few changes including rich text editors for stylish signatures, Google Maps integration with Gmail and more.A few months ago Gmail introduced a new feature which made it very easy to add attachments by drag and dropping attachments onto your email.I like this features as often you end up looking at downloading or opening a file as a Google Document.Especially when it comes to handling files.The feature was simply drag and dropping these attachments from your desktop or a folder on your compter onto your browser which had Gmail open.This actually improves the Email experience and makes the usual Email clients quite useless.

This way I can just download it on my desktop and look it up.This is a great way to make a browser interface more and more in line with the window interface.Now Gmail recently announced that you can do the reverse that is move a attachment from your email onto the desktop.

If I want to use it for another mail, I just need to drag and drop it back into the mail I am composing.

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Google Chrome – Towards Advertising

By ⋅ December 14, 2009 ⋅ 3 comments

Few days back Google launched its brand new browser known as Google Chrome. As days passed it has become more familiar and famous. Now Google has taken a step forward and started to promote its browser through online and offline advertising. Earlier Google displayed videos to its users that tell you about the features of Google Chrome and whats special inside it. Then they started showing TV ads for promotion. These all tactics surely worked and helped to make Chrome much popular.

According to the latest updates now Google has started to promote its Chrome browser through newspapers also. As we all know that newspaper is the first and ancient weapon in media world. Now Google has used this weapon all over in UK through a newspaper which was all cluttered with Google Chrome advertising. People were amazed by seeing this newspaper. It was free paper targeted at commuters in 16 cities. This free paper is supposed to be world’s largest free paper which was distributed in 1.3 million copies in UK.

We have sum up some of the comments by people that were posted on Webpronews (http://www.webpronews.com/topnews/2009/12/14/google-pushes-chrome-with-newspaper-ads) today.

Martin Bryant wrote, “The ad’s front page . . . describes Chrome as ‘A fast, new browser. Made for everyone.’ . . . .  Inside, the ad explains why Google made the browser and details its features such as the unique way it handles tabs and its Incognito mode . . .”

Finally, “The rear of the ad lists items such as 10 days of holiday left, about to expire; 27 emails between my wife and I hatching travel plans; 7 potential travel plans generated on 4 travel sites, 3 playlists generated on Spotify.’  It then goes on to read ’6 tabs open, 0 crashes, 1 browser.’”

If we could imagine more than one day Google will attain its new heights and start promoting its products through all sort of advertisings.

Google Adwords – Optimizing ad campaigns & ad groups !

By ⋅ July 29, 2008 ⋅ Post a comment

Article Source www.smartads.info

Best ways to organize your ad campaign and groups for your product or services. Necessary points that need to keep in mind when you organize your campaign.

Every advertising medium has characteristics that give it natural advantages and limitations. Observe who they are and how they advertise their products and services. More than likely, their advertising investment is working if it’s selling. Most marketers still use the same campaign structures run on Google they did when they launched their campaigns. Some marketers don’t want to touch or modify their current campaign structures for fear of losing their history.

Once you have completed your Ad Words Ads you need to use words that will make effective. There is a need to look out your competitors ads to see what they want to say. After done it, it is need to figure out how to make yours stand out. Follow different things to say about your product used title and sentences by your ads. Use different words in titles, text and format in the ads and destination URL is must to see when you experiment. Budget is most important point that you have keep in mind when you need to maintain an ad for you product. Just you need to start with a very smaller geographical region, start with a modest campaign.

Some necessary points that need to keep in mind when you organize your campaign are here:

  • Make your ads different
  • Run several different ads at once for each ad group
  • Consider using different “Destination URLs” for your ads
  • Start with a modest budget
  • Remember your audience
  • Attract the right customer
  • Build your own unique “landing page” for your product.

Match types within each AdGroup.

User Ad Groups to manage “keyword families”.

Create at least 20 different Ad versions per Keyword Group.

Contextual distribution settings at campaign level to tune a campaign to allow for less expensive contextual traffic.

Negative keyword use in AdGroups- phrase search brings up advertisers with dubious relevance due to broad match use without appropriate negative keywords.

Engine syndication settings-create one campaign that opts in to Google’s network with one set of bids and a second, Google-only campaign you’re willing to bid more for.

Exclude the “content search” option to reach highly targeted traffic.

Include a form allowing the visitor to enter his/her e-mail address in order to get more information.

Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity

Mention explicitly the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales.

Calculate the value per visitor on a regular basis.

Track your ads carefully.
Don’t let an antiquated campaign structure result in missed opportunities and waste (overpaying for clicks). Take a fresh look at all your campaigns’ elements and structures, to maximize your opportunity in Google. It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. Easy way to get money with affiliate programs is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence.

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