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Recently, a friend of mine asked me about ‘keywords’. He was curious about the differences between keywords and top keywords.Every word you write is considered just a ‘word’. However, certain words in our writings, or every day speech, are used to help people to key into the subject we are talking about.

To further illustrate this: It’s kind of like going to the library and using an index file to find a particular subject. If you wanted to find a book about Louis L’amour, for example, you would look in the index file under the letter ‘L’, then you would keep looking until you found the top keyword, ‘L’amour’.

The same is true in regards to websites and blogs. You must use related keywords. However, most old-school tricks don’t work today and many can get your site banned. So, as a rule of thumb, avoid repeating any given keyword more than four times per page and also try to use secondary keywords that relate to your main keywords. This can take some time, but if you do good keyword research, you will have found all the keywords that are relevant to your niche.

Sometimes finding the best or top keyword ideas can actually come from your own brain. Why? Because you are a human being and you would certainly know better how another human thinks.

Another method is looking at other blogs related to your niche and observing what they are writing about. Go to Google and do a search for your niche and see what the top 30 sites are writing about.

Another thing to remember is search engines mostly list sites that contain quality content rather than flashy graphics.

So after going through all the various sources mentioned above, you must have gotten a hand full of keywords that you want you to optimize your site for. Now, if you want people to find you website or blog, learn to use those specific keyword in your urls, titles, posts, and when you get to your final paragraph at the bottom of the page, be sure to use your most important keyword there.

In addition to this, you need to get links to your site. Quality inbound links typically account for more than 85% of your Google ranking success. Once you have your related keywords in place you need to get links to your blog that use the proper anchor texts, pointing back to your keywords.

Anyone who has done just a little research into ranking high with the search engines quickly learns the reality that content is queen and back links are king. If you do this, you will be on your way to the top of the search engines using your top keywords.

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Blogs help you three ways - Increases your website’s rankings and traffic : Different tools can be used to develop a website blog, the two most common website design blogging tools are Blogger(free) and WordPress. Both have some unique differences such as having or not having categories. Another difference includes the ability to customize as needed. Blogger is a canned blogging package which can do a lot however is limited with formatting options. WordPress is the tool of choice for customized blogs.

Google is giving much more preference these days for refreshed content. You may have noticed that blogs are now showing up in searches. The reason for this is that the content is clean and stays refreshed. Google will penalize you for copying content that has already been published on another website, so keep this in mind for your additions. A blog also provides clean content because the content is automatically filtered from the code(css).

Keeping your main website design fresh and updated. Google checks time stamps. When was your website last updated? By adding a snippet (box of code to your website’s home page) content from your last few blog posts can automatically be shown. Therefore, no need for you to keep your website’s home page design up to date by manually updating or making website design changes. Any time you add a post to your blog - your website’s content is updated!

Your blog and website can cross promote and benefit from increased rankings and traffic!

Builds a customer base - A blog can also help you collect email addresses and develop a social network. Anyone visiting your blog is most likely reviewing information or interested in the services you are providing. Contact them back!

Develop a social network by adding bookmarking features and interactive plugins for your blog - these website design plugins can be easy to obtain. Offering visitors the ability to add you to their social network can take of like wild fire, and can result in an exponential increase in rankings and traffic.

As a specific example, one time I noticed an Austin website design company that was not showing up at all when I would Google search. I noticed this company added a blog to their website design. A few months down the road, yes - just a few months!, I noticed that this austin website design company I was thinking about using had risen to the top 5. So, long story short, blogging is so effective it should be considered a necessary part of SEO.

Stays optimized - no manual website design needed - A blog stays optimized. Code language is filtered out from the content you add to your blog. Therefore, your content always stays clean.

With a little bit of free research, you can find out what people are searching for to find your information or services. Once you have found this information out, add these key phrases to your blog content as much as possible (but not too often, considered spam). Blogs also offer tags - kind of like assigning keywords to your blog. This additionally helps keep your blog or website design’s content refreshed with relevant - targeted - traffic!

Now go update your web site design and add a blog and blog snippet.

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PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is is taken into account when a page’s PageRank is calculated.

PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determines a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

History

PageRank was developed at Stanford University by Larry Page (hence the name Page-Rank) and later Sergey Brin as part of a research project about a new kind of search engine. The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors which determine the ranking of Google search results, PageRank continues to provide the basis for all of Google’s web search tools.

PageRank is based on citation analysis that was developed in the 1950s by Eugene Garfield at the University of Pennsylvania, and Google’s founders cite Garfield’s work in their original paper. By following links from one page to another, virtual communities of webpages are found. Web link analysis was first developed by Jon Kleinberg and his team while working on the CLEVER project at IBM’s Almaden Research Center.

How Page Rank is Calculated?

To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site. PageRank can be calculated for any-size collection of documents. It is assumed in several research papers that the distribution is evenly divided between all documents in the collection at the beginning of the computational process. The PageRank computations require several passes, called “iterations”, through the collection to adjust approximate PageRank values to more closely reflect the theoretical true value.

If pages B, C, and D each only link to A, they would each confer 0.25 PageRank to A. All PageRank PR( ) in this simplistic system would thus gather to A because all links would be pointing to A.

This is 0.75.

Again, suppose page B also has a link to page C, and page D has links to all three pages. The value of the link-votes is divided among all the outbound links on a page. Thus, page B gives a vote worth 0.125 to page A and a vote worth 0.125 to page C. Only one third of D’s PageRank is counted for A’s PageRank (approximately 0.083).

In other words, the PageRank conferred by an outbound link L( ) is equal to the document’s own PageRank score divided by the normalized number of outbound links (it is assumed that links to specific URLs only count once per document).

In the general case, the PageRank value for any page u can be expressed as:

,

i.e. the PageRank value for a page u is dependent on the PageRank values for each page v out of the set B_u (this set contains all pages linking to page u), divided by the number L(v) of links from page v.

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