Basic SEO Guidelines to Ensure Your SEO Never Fails

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SEO is the Very Broad term, when it comes to rankings it must be unzipped to its deepest level. Here are some Basic SEO On-Page and Off-Page checklist that ensure top level rankings and high traffic to your website if followed properly.

These 40 Points can be very useful as a checklist for website owners looking to improve their rankings.

Onsite Optimization


1. find keywords that get searched but don’t have too much competition

2. select keyword and keyword phrases based on research

3. calculate competition for these words/phrases

4. acquire a domain with your keywords in it (if possible)

5. acquire fast and reliable hosting (local if possible)

6. create additional site URLs using keywords and phrases

7. create title tags using keywords and phrases

8. create description tags using keywords and phrases

9. create category tags using keywords and phrases

10. create keyword tags using keywords and phrases

11. use keywords and phrases to create headers (h1,h2,h3)

12. write content with a keyword and phrase concentration of 5-7%

13. use bold and strong tags with keywords and phrases

14. use words and phrases in content relevant to keywords

15. content topics should also be relevant to keywords and phrases

16. content should be free of spelling and grammar errors

17. include links to your own keyword rich URLs

18. create keyword rich title tags to these links

19. include pictures with keywords in picture names

20. create keyword rich alt tags for these pictures

Offsite Optimization


21. acquire one-way back links from relevant quality sites

22. acquire one-way back links from quality directories

23. acquire reciprocal links from relevant directories and sites

24. participate in 3 and 4 way link exchanges

25. ensure keywords and phrases are in link text

26. ensure keywords and phrases are surrounding the link

27. publish articles on relevant content with author box and link attached

28. use blogs, forums, Stubleupon, Digg, etc. to acquire links

29. acquire links from sites with high PR and fewer outgoing links

30. do not link to link farms, or sites that have been banned

Future Optimization


31. make sure you have the Google toolbar to check PR and back links

32. check your competition to see what they are doing (view source)

33. check back links of your competition through Google toolbar

34. create an account with Google Webmaster Tools and Analytics

35. monitor what sites are linking to you and act accordingly

36. monitor what keywords and phrases people are finding you with

37. update your content frequently and adjust your keywords as necessary

38. monitor your back links and PR as well as those of your competition

39. constantly search for high PR relevant sites that might link to you

40. keep your customers happy and patiently wait for more

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Drive Traffic to Your Blog

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Just Following the15 popular techniques to Generate good amount of traffic to your blog.

1.) Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to “Secrets of the A-list Bloggers: Lots of Short Posts” by TNL.net

2.) Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.

3.) Submit to Google’s Reader. When you submit your own blog RSS to Google’s Reader the Google Blog Search will index your site.

4.) Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process.

5.) Use ping sites like ping-o-matic. Ping your site every time you add a new post.

6.) Submit your blog to traditional search engines such as AltaVista, and MSN.

7.) Submit your blog to traditional directories such as DMOZ. Directories (particularly DMOZ) increase relevance with Google. DMOZ is very picky, but what do you have to lose by trying?

8.) Submit to as many RSS Directories and Search Engines as possible. This is a simple but repetitive process that can be done with software such as RSS SUBMIT.

9.) Comment on other blogs. Do not just leave short, lazy comments like “I agree.” Leave well thought out replies that will force readers to wonder “who wrote this?”

10.) Use track backs. If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site.

11.) Go offline. Use newspaper ads, public bulletin boards, business cards, even stickers to let as many people as possible know your blog exists.

12.) Ad a link to your blog in your e-mail signature block.

13.) Use Groups (Usenet). Find a relevant group on Google groups, Yahoo groups, MSN groups or any of the thousands of other FREE group services and find like minded people and talk with them. Make sure your use your blog URL like it is your name.

14.) Use Forums. Forums are one of the best places to go for advice. Go to forums and find problems to solve. Make sure you leave your blog name, but be tactful about it; some forums get annoyed with those who selfishly drop a few links to their own site and leave.

15.) Tag your website. Tagging is a new idea that has erupted across the web. Sites like Del.icio.us, Technorati and many others have a social feature that allows you to place your article under keywords or “tags” that everyone interested in that tag can see.

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