Few days back Google launched its brand new browser known as Google Chrome. As days passed it has become more familiar and famous. Now Google has taken a step forward and started to promote its browser through online and offline advertising. Earlier Google displayed videos to its users that tell you about the features of Google Chrome and whats special inside it. Then they started showing TV ads for promotion. These all tactics surely worked and helped to make Chrome much popular.
According to the latest updates now Google has started to promote its Chrome browser through newspapers also. As we all know that newspaper is the first and ancient weapon in media world. Now Google has used this weapon all over in UK through a newspaper which was all cluttered with Google Chrome advertising. People were amazed by seeing this newspaper. It was free paper targeted at commuters in 16 cities. This free paper is supposed to be world’s largest free paper which was distributed in 1.3 million copies in UK.
We have sum up some of the comments by people that were posted on Webpronews (http://www.webpronews.com/topnews/2009/12/14/google-pushes-chrome-with-newspaper-ads) today.
Martin Bryant wrote, “The ad’s front page . . . describes Chrome as ‘A fast, new browser. Made for everyone.’ . . . . Inside, the ad explains why Google made the browser and details its features such as the unique way it handles tabs and its Incognito mode . . .”
Finally, “The rear of the ad lists items such as 10 days of holiday left, about to expire; 27 emails between my wife and I hatching travel plans; 7 potential travel plans generated on 4 travel sites, 3 playlists generated on Spotify.’ It then goes on to read ’6 tabs open, 0 crashes, 1 browser.’”
If we could imagine more than one day Google will attain its new heights and start promoting its products through all sort of advertisings.
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Flash websites are finally being indexed and ranked by the Google search engine. This used to be the biggest drawback of having a Flash website; you could not optimize it would search engines and the search engines could and make sense of what data you were trying to display through Flash. But according to this blog post on the Google blog, Google has started crawling Flash-based websites. So what can you do to optimize your Flash website for Google?
Progressive enhancement is a method of web development that goes hand in hand with Web Standards. You start with your HTML, then add CSS, then add in additional behavior.
The best way to add Flash progressively is by using Javascript, or more specifically, a script like FlashObject. First you lay out your page as if you aren’t using Flash. If you are using a database for your content, you can spit out that data as HTML where the Flash movie will go on the page (or maybe just a preview of the content, it’s up to you to show Google the content you would like indexed). Then you use FlashObject to replace this content only if the user has Javascript enabled and the required Flash plugin version.
Here’s a small example of what that might look like:
<div id=”flashcontent”>
This is replaced by the Flash content if the user has the correct version of the Flash plugin installed.
Place your HTML content in here and Google will index it just as it would normal HTML content (because it is HTML content!)
Use HTML, embed images, anything you would normally place on an HTML page is fine.
</div>
<script type=”text/javascript”>
// <![CDATA[
var fo = new FlashObject("flashmovie.swf", "flashmovie", "300", "300", "8", "#FF6600");
fo.write("flashcontent");
// ]]>
</script>
The best way to add Flash progressively is by using Javascript, or more specifically, a script like FlashObject. First you lay out your page as if you aren’t using Flash. If you are using a database for your content, you can spit out that data as HTML where the Flash movie will go on the page (or maybe just a preview of the content, it’s up to you to show Google the content you would like indexed). Then you use FlashObject to replace this content only if the user has Javascript enabled and the required Flash plugin version.
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1. Consistency of Keywords
Whatever you have in your title tags, you should have in the body of your text. The rule of thumb for search engines is that if it’s good enough for the title tags then it’s good enough of the body of your webpage. For example if website design was in the the title tags, then you would have to have it somewhere in the body of your website preferably in the same order as it is displayed on your title tags.
2. Building strong links
Link building builds integrity to your website. The more people that link to you, the higher your ranking will be. A good way to build links is to look at who links to your competitors and then see if you can also get them to link to your website. The way you do this is type into google link:competitorswebsiteadress.com
3. Multiple domains need 301 redirects
301 redirects are also important – If you have multiple domains, then you should 301 redirect all of them to your main domain. The reason being that if google crawls more than one URL for the same site, it can hurt the integrity of your website as your content is not unique.
Article Taken from www.seoseonews.com