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In an ideal world, the visitors of your site will know exactly what they are looking for and will click on your ads if they find it relevant to their interest. However, every visitor is different, and may not see the relevant ads on your pages because they tend to be blind to the content on certain parts of your page.
How does one know where exactly to place ads so that it catches the user’s attention, but remain unobtrusive?
Get more clicks by positioning the ads well.
The best location for Google ads varies from page to page, depending on content.
Ask yourself the following questions:
What is the user trying to accomplish by visiting my site?
What do they do when viewing a particular page?
Where is their attention likely to be focused?
How can I integrate ads into this area without getting in the user’s way?
How can I keep the page looking clean, uncluttered and inviting?
Step1: Identify high traffic areas of your site
What pages of your site receive the highest traffic? When and where do users spend a lot of time on your site? Will adding a search box to your site help users find what they are looking for?
Find answers to these questions. And make sure that sufficient ad inventory space is available on these pages.
Step2: Use the heat map
Certain locations tend to be more successful that others. This “heat map” illustrates
The ideal placing on a simple page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ads located above the fold tend to perform better that those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on these areas of a page.
Step3: Follow Up
Using Analytics, constantly track the traffic to different pages on your website. Do you see a seasonal spike to certain pages? For example your greeting card pages during Christmas season or investment pages during March-April? Be sure to monitor such changes and allocate additional ad slots to leverage from such seasonal traffic.
