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If you’ve spent any time online trying to promote your website or business, you must have very likely realized that one of the most effective ways to generate tons of free targeted web traffic on a long term basis is to write your own informative articles and freely distribute them to other webmasters and ezine publishers for their use. Some of the benefits of this amazing strategy include:

-It’s totally FREE and gets links to your website distributed to a huge number of other related websites on a permanent basis. No need to pay for the links… no need to give a return link on your own website to other sites.

-The presence of your links in many other websites also directly increases your Google PageRank and increases the targeted free traffic you get from search engines!

-When people see your name and website/company in the bylines of the articles on different sites, you will naturally be thought of as an “expert” in that field… This increases your credibility and makes it more likely that your visitors will take your recommendations to them more seriously.

The purpose of this article is to seek to create a comprehensive list of places where writers can submit their articles for distribution. By creating this list based on the contributions and “tip offs” of the visitors to HugeAffiliates.com, we hope to save you the large amounts of time searching the web for websites and article announcement services. (Yes, you can try to use google to search for “article submission sites” but you will waste precious time going through a lot of unrelated websites.)

Article Taken from: www.metamend.com

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What is SEO (Search Engine Optimization)?

Briefly put, SEO can be defined as all the techniques that are used to gain more notice and index for your site on all the important search engines like MSN, Yahoo or Google.

What is the importance of SEO?

The foremost way in which people locate websites is through search engines, so obtaining a higher ranking in your keywords (usually the first page or 1-10 in the engine) is an excellent way to pull traffic to your site. When you have a quality ranking, the investment is worth making, and it is a lot like “free” promotion 24/7/365.

What is the way of becoming SEO friendly?

I am not exaggerating when I say that the methods of SEO are literally countless. However, here let me share a few of the chief elements of making it to the top order.

Domain age - Search engines give a lot of preference to a seasoned site - a site that has been working for many years and has a beneficial output for the browsers.

Clean, relevant, new content - You need to ensure that the content of your site is always fresh and is regularly updated. Both the search engines and your visitors will like the novelty.

No Flash - It is a wonderful multimedia device but Flash is generally not favored for SEO, the text and content within the Flash piece cannot be identified by search engines, and hence it cannot be utilized into your SEO progress. A major fault is possessing a flash introduction, because a flash introduction page stands as an obstacle between the main page and the remaining content that lies inside your site.

Meta tags - Meta tags are nothing but invisible tags that are implemented by search engines to categorize your site content.

Heading tags - Heading tags (h1) should be put on the headline or most essential and relevant element of your page. These tags also need to be written on the keywords which you think users will be looking for that will lead to your site.

Site maps - Site maps is a link by link breakdown of your site. They assist search engine “spiders” maneuver through your site and index each separate page.

SEO :What you should avoid

Keyword Stuffing - Keyword stuffing is jam packing your content with your chief keywords to such an extent that your content holds no meaning at all.

Invisible content - This is something that you don’t intend your visitors to see but have used to keyword-stuff your page. It will quickly place you on the wrong side of a search engine.

Too many h1 tags

Link farms - Link farms are simply individual pages with plenty of links to other sites.

Going overboard with any of the “what not to do” can lead to your site being “sandboxed” which will set aside your site from the search engine completely. Being “sandboxed” may last years or months, or even forever.

How long will it take to have a good ranking?

SEO, as a practice, is very time-dependent. Even though you will implement only above-board SEO techniques, you should not hope to see results for at least a few months .

Your investment is bound to pay off

Although the correct ROI of your SEO services is literally incalculable because of its longish timeframe, the unanimous opinion of experts is that SEO is the most money saving marketing tool if practiced in the right manner.

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The ABCs of A/B Split Testing

If you’ve ever wondered how your earnings would change if you swapped a banner ad for a leaderboard or if you changed your color palette to Open Air, now you can find out by using A/B testing. In this brief tutorial, we’ll review the fundamentals of completing an A/B test.

Tutorial

Let’s say you’ve got a gut feeling that a leaderboard ad would double your revenue compared to a banner. To prove it, you’ll need some evidence, so you decide to perform an A/B Test.

First, you’ll need to create two custom channels, one for each ad unit you’re going to be testing. Then, create a leaderboard ad unit and a banner ad unit with identical settings, except for the ad format. Be sure to assign each ad unit the appropriate channel created above.

You can decide how you want to run your A/B test; for example, you can choose to run the test on only 5% of your traffic or only on your home page. No matter what you choose, you’ll need to run both of your ad units at the same time. But how can you easily alternate between your two ad formats? The simplest way to do this is to use the JavaScript template below - it will rotate between the two ad units, showing each 50% of the time.

<script type=”text/javascript”>
    var random_number = Math.random();
    if (random_number < .5){
        //your first ad unit code goes here
    } else {
        //your second ad unit code goes here
    }
</script>
<script type=”text/javascript”     src=”http://pagead2.googlesyndication.com/pagead/show_ads.js” mce_src=”http://pagead2.googlesyndication.com/pagead/show_ads.js”></script>

When using this template, remember to replace “//your first ad unit goes here” with your ad code inside the first set of <script></script> tags.

Keep in mind that generally, modifying your ad code is against AdSense program policies. However, we’ve checked with our policy folks and they’ve given our publishers permission to modify the code for use with this specific script for the purposes of A/B testing. Please be aware that the AdSense team isn’t able to provide any support or troubleshooting help for this script or this sort of testing.

Once you’ve implemented the A/B testing code on your page, you’ll be able to view the experiment results in your channel reports and compare the figures from the custom channels you created.

If you notice that one ad configuration clearly performs better over time, you can replace the testing script with the ad code for that ad unit to display it on a permanent basis. Or, update the script to test the performance of that ad unit against another ad configuration.

A few important things to remember when designing and running an A/B test:

1. One of the ad configurations in your test should be the configuration you’re currently displaying. In order to understand the effects of each ad configuration, you need to compare the experimental results to a baseline. This baseline, also called the control, should be the ad configuration you are currently using.

2. You should only make one change to the ad configuration in each A/B experiment. The goal of A/B testing is to isolate the revenue impact or CTR change of one particular modification, so that you know exactly which change affected your revenue. By modifying the baseline ad code in only one way, you can be assured of this.

3. For one A/B test, all configurations must be running simultaneously. Since we need to ensure that all ad configurations are subject to the same conditions such as the same traffic patterns, all configurations must be running at the same time. The JavaScript template above is one way of implementing this.

Information taken from http://adsense.blogspot.com

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The importance of website domain name and its identity is as important as the identity of a human being. In the web world there are millions of web sites, approximately 2.5 crores of web sites. Now one can think how much difficult is it for the internet user to find a site without an appropriate name or information? Domain name is very important for ones survival in the competitive global market. There are also questions which occur such as when a website visitor can find a website by a keyword or product or brand name, than what is the importance of Domain name? There are many answers for such questions, but first let us know what is domain name ?

What is Domain Name?

The domain name is a unique name of the website which is used to view a particular site. The name you type in the address bar of the Internet Browser such as Internet Explorer or Netscape Navigator is called domain name. Basically each web site has unique IP address [a numerical digit] which is very difficult to remember; therefore it is replaced by a domain name to easily remember and find by people. For example domain name of our website is http://www.seoservicesdelhi.com  A domain name provides an online identity and a contact point for your business, organization, or service.

Selection of Domain Name

Selecting a most appropriate domain name for your web site is the very first step and imperative task towards building your presence in the internet market. In order to sell your product online or for online business, you need to build up your credibility. Having proper domain name is the first step in that process.

Web optimization is an essential element for every website to make your site popular across the world and attract natural traffic from search engines to generate business enquiries for expansion of your business. Search Engine Optimization (SEO) process starts by choosing a relevant domain name for your web site. Domain name is one of the key factors to improve your search engine ranking.

The Search engines spiders’ give importance to age of domain name; incoming links, web content, and the date when the domain was registered. The age of a domain name is an important factor for Google’s search engine algorithm. The age of a domain gives the appearance of longevity and therefore good chances of Top Ranking in Google. This is also one of the important reason that once you select appropriate domain name for your company you don’t need to change it for years and enjoy benefit of domain age for good listing in Search Results.

Things to be consider for selecting suitable Domain Name for SEO

• Select name as per popularity of your company or products. Make a short list of keywords related to your company, business, service or profession. If your product or brand name is more popular than your company name than you should select domain related to your product or brand name.

• The domain name that matches your brand name is very important. The name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will find for your company. It is also the easiest for visitors to remember.

• Keep the name related to the industry in which your company operates, it may also send the precise message across to your visitors.

• Find some popular keyword related to your business or industry. This will help your customers remember your domain name better. In addition search engines also give top ranking to those web sites which contain the keyword in the title related to site content. Therefore if your domain name and content are relevant to each other then your site can get good benefits using ethical Search engine optimization for organic listing.

• Try to avoid very long name of your website. It is advisable to not keep your domain name more than 67 character long. Give your first preference as .com for your site domain since most people are familiar with “.com”. No matter what you choose make sure it is short and easily recognizable. This is the name people will find you and you will be popular in the world of web. Preferably short, simple and catchy that easily memorable to visitors.

• In case if you cannot get the domain name of your choice then you should go for some other alternative such as .in or .co.in. There is also other way that you may try to buy the domain name from the current owner. You can get that information from “whois” for the domain, contact person listed and check whether he is interested in selling the domain. But this is a long process and if you can find some good alternate domain name than it is more advisable to buy a new domain name for your website.

• If you are unable to get short name of your choice and you have to go for long name than you must consider long domain names that have your site keywords to get an advantage in search engine listing. You can use combination of keywords and keyword phrases to generate search engine friendly as well as user friendly domain name.

• Selecting an appropriate domain Name with targeted Keywords and Keyword phrases has one more advantage; when a website links to you using your domain name as the anchor text, this link gives you more weight on the search engines for the Key phrase used in the link anchor text. Directories such as DMOZ, Yahoo often use the site’s name in their listing.

For Best SEO Provider in India visit www.seoservicesdelhi.com

Article taken from http://www.topranker.in

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by Lee Traupel 

It’s no secret that search engine marketing can drive significant amounts of very qualified traffic to a web site. 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole. Here is my top five list of myths that need to be run to ground.

Big Picture Myth One: Search engine ranking leads are not as good as those which originate from traditional marketing vehicles.

This is absolute hogwash. The truth is many agencies don’t have a clue about search engine ranking, so they push their clients to ignore this form of advertising. They simply don’t want to recommend anything they don’t understand and/or utilize an interactive marketing vehicle that requires a blend of very specialized technology and processes.

We’ve in fact found just the opposite when we’ve analyzed search engine traffic versus other types of leads for our clients; i.e. search engine traffic can be much better, as it is comprised of individuals who are actively seeking info, not just people whose curiosity has been piqued by an eye-catching publication ad or press release. And, when we’ve analyzed the data by tracking leads via a landing page (on a web site) we’ve discovered that CPL (cost per lead) numbers can be much lower for s/e ranking than other more traditional marketing methods.

Big Picture Myth Two: Effective search engine marketing can be done in house.

This is rarely the case, the sheer complexity and online competition (digital warfare!) for rankings makes this extremely difficult for most companies. Based upon our analysis over 73% of corporate accounts don’t understand the basic fundamentals; i.e. how to properly use keywords, meta tags and titles and worse, don’t submit their web sites to top-tier directories (Yahoo, LookSmart, ODP) and the hundreds of second tier directories.

Most companies delegate the s/e submissions to the webmaster or web site development staff and they just don’t have the time to understand the daunting complexities required to generate page 1-3 rankings — or to stay abreast of the shifting submissions and ranking criteria standards, as modified monthly by top tier search engines. And, in many companies the search engine ranking is added to the overworked webmaster’s tasks purely as an afterthought — as opposed to being addressed formally by the marketing department, with dedicated personnel and a budget.

Big Picture Myth Three: Off the shelf software that submits a site to thousands of web sites and presents snazzy reports can do it all.

This is so inaccurate and nothing can be further from the truth. It takes a tremendous amount of labor and time to identify keyword sets (not just words), optimize the content for these keywords, submit the pages while obeying the rules of the road and then continually analyzing rankings and tweaking to maintain and drive rankings (web site visibility).

Software can certainly help to automate some facets of the process and be used for back end analysis — but you can’t expect any application to make the job easy, there is too much inherent complexity in the processes. And, competition for keyword sets is fierce — as there are an estimated 5-10M registered domains (the numbers vary widely) with 60K new domains being registered every day.

Big Picture Myth Four: Rankings below the top three pages of results can still help to drive traffic to a web site.

This is another misconception. If you are aren’t achieving page 1-3 rankings then you’re wasting time and resources. Most people never drill down below these pages.

Mistake Number Five: Trying to achieve search engine rankings for a specific URL or product.

If people know the name of a company or product they will find your web site easily, it’s a waste of resources to optimize for these specialized terms in 80% of cases.

Article Taken from http://www.seotoday.com

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