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The importance of website domain name and its identity is as important as the identity of a human being. In the web world there are millions of web sites, approximately 2.5 crores of web sites. Now one can think how much difficult is it for the internet user to find a site without an appropriate name or information? Domain name is very important for ones survival in the competitive global market. There are also questions which occur such as when a website visitor can find a website by a keyword or product or brand name, than what is the importance of Domain name? There are many answers for such questions, but first let us know what is domain name ?

What is Domain Name?

The domain name is a unique name of the website which is used to view a particular site. The name you type in the address bar of the Internet Browser such as Internet Explorer or Netscape Navigator is called domain name. Basically each web site has unique IP address [a numerical digit] which is very difficult to remember; therefore it is replaced by a domain name to easily remember and find by people. For example domain name of our website is http://www.seoservicesdelhi.com  A domain name provides an online identity and a contact point for your business, organization, or service.

Selection of Domain Name

Selecting a most appropriate domain name for your web site is the very first step and imperative task towards building your presence in the internet market. In order to sell your product online or for online business, you need to build up your credibility. Having proper domain name is the first step in that process.

Web optimization is an essential element for every website to make your site popular across the world and attract natural traffic from search engines to generate business enquiries for expansion of your business. Search Engine Optimization (SEO) process starts by choosing a relevant domain name for your web site. Domain name is one of the key factors to improve your search engine ranking.

The Search engines spiders’ give importance to age of domain name; incoming links, web content, and the date when the domain was registered. The age of a domain name is an important factor for Google’s search engine algorithm. The age of a domain gives the appearance of longevity and therefore good chances of Top Ranking in Google. This is also one of the important reason that once you select appropriate domain name for your company you don’t need to change it for years and enjoy benefit of domain age for good listing in Search Results.

Things to be consider for selecting suitable Domain Name for SEO

• Select name as per popularity of your company or products. Make a short list of keywords related to your company, business, service or profession. If your product or brand name is more popular than your company name than you should select domain related to your product or brand name.

• The domain name that matches your brand name is very important. The name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will find for your company. It is also the easiest for visitors to remember.

• Keep the name related to the industry in which your company operates, it may also send the precise message across to your visitors.

• Find some popular keyword related to your business or industry. This will help your customers remember your domain name better. In addition search engines also give top ranking to those web sites which contain the keyword in the title related to site content. Therefore if your domain name and content are relevant to each other then your site can get good benefits using ethical Search engine optimization for organic listing.

• Try to avoid very long name of your website. It is advisable to not keep your domain name more than 67 character long. Give your first preference as .com for your site domain since most people are familiar with “.com”. No matter what you choose make sure it is short and easily recognizable. This is the name people will find you and you will be popular in the world of web. Preferably short, simple and catchy that easily memorable to visitors.

• In case if you cannot get the domain name of your choice then you should go for some other alternative such as .in or .co.in. There is also other way that you may try to buy the domain name from the current owner. You can get that information from “whois” for the domain, contact person listed and check whether he is interested in selling the domain. But this is a long process and if you can find some good alternate domain name than it is more advisable to buy a new domain name for your website.

• If you are unable to get short name of your choice and you have to go for long name than you must consider long domain names that have your site keywords to get an advantage in search engine listing. You can use combination of keywords and keyword phrases to generate search engine friendly as well as user friendly domain name.

• Selecting an appropriate domain Name with targeted Keywords and Keyword phrases has one more advantage; when a website links to you using your domain name as the anchor text, this link gives you more weight on the search engines for the Key phrase used in the link anchor text. Directories such as DMOZ, Yahoo often use the site’s name in their listing.

For Best SEO Provider in India visit www.seoservicesdelhi.com

Article taken from http://www.topranker.in

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by Lee Traupel 

It’s no secret that search engine marketing can drive significant amounts of very qualified traffic to a web site. 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole. Here is my top five list of myths that need to be run to ground.

Big Picture Myth One: Search engine ranking leads are not as good as those which originate from traditional marketing vehicles.

This is absolute hogwash. The truth is many agencies don’t have a clue about search engine ranking, so they push their clients to ignore this form of advertising. They simply don’t want to recommend anything they don’t understand and/or utilize an interactive marketing vehicle that requires a blend of very specialized technology and processes.

We’ve in fact found just the opposite when we’ve analyzed search engine traffic versus other types of leads for our clients; i.e. search engine traffic can be much better, as it is comprised of individuals who are actively seeking info, not just people whose curiosity has been piqued by an eye-catching publication ad or press release. And, when we’ve analyzed the data by tracking leads via a landing page (on a web site) we’ve discovered that CPL (cost per lead) numbers can be much lower for s/e ranking than other more traditional marketing methods.

Big Picture Myth Two: Effective search engine marketing can be done in house.

This is rarely the case, the sheer complexity and online competition (digital warfare!) for rankings makes this extremely difficult for most companies. Based upon our analysis over 73% of corporate accounts don’t understand the basic fundamentals; i.e. how to properly use keywords, meta tags and titles and worse, don’t submit their web sites to top-tier directories (Yahoo, LookSmart, ODP) and the hundreds of second tier directories.

Most companies delegate the s/e submissions to the webmaster or web site development staff and they just don’t have the time to understand the daunting complexities required to generate page 1-3 rankings — or to stay abreast of the shifting submissions and ranking criteria standards, as modified monthly by top tier search engines. And, in many companies the search engine ranking is added to the overworked webmaster’s tasks purely as an afterthought — as opposed to being addressed formally by the marketing department, with dedicated personnel and a budget.

Big Picture Myth Three: Off the shelf software that submits a site to thousands of web sites and presents snazzy reports can do it all.

This is so inaccurate and nothing can be further from the truth. It takes a tremendous amount of labor and time to identify keyword sets (not just words), optimize the content for these keywords, submit the pages while obeying the rules of the road and then continually analyzing rankings and tweaking to maintain and drive rankings (web site visibility).

Software can certainly help to automate some facets of the process and be used for back end analysis — but you can’t expect any application to make the job easy, there is too much inherent complexity in the processes. And, competition for keyword sets is fierce — as there are an estimated 5-10M registered domains (the numbers vary widely) with 60K new domains being registered every day.

Big Picture Myth Four: Rankings below the top three pages of results can still help to drive traffic to a web site.

This is another misconception. If you are aren’t achieving page 1-3 rankings then you’re wasting time and resources. Most people never drill down below these pages.

Mistake Number Five: Trying to achieve search engine rankings for a specific URL or product.

If people know the name of a company or product they will find your web site easily, it’s a waste of resources to optimize for these specialized terms in 80% of cases.

Article Taken from http://www.seotoday.com

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A good looking website is not enough to give your online business a boost. Instead a website that attracts potential customers is what all online firms are looking for. The competition is fierce and every website wants to earn high search engine rankings and maximize website traffic. Making it SEO-friendly is the only way to attain high-rankings. Undeniably, the selection of the right Search Engine Optimization company can be a strenuous task looking at the numerous SEO companies all claiming to help you achieve business goals. Here are a few guidelines and tips to help you select the right SEO company:
Get a thorough knowledge about Search Engine Optimization Before you find out about the SEO company, do your own SEO research and get a basic understanding about the SEO process. SEO is not rocket science and you can easily understand how it should be done by reading loads of informative websites. This knowledge will help you find and hire a good SEO company and spot the ones that are fake and use blackhat methods. By gaining SEO knowledge, you can also help the SEO company you hire in making decisions regarding SEO implementation.

Get Price Quotes & Find out how good the SEO Company is Get price quotes from multiple SEO companies, and select the best among those. But do remember, high price quotes does not make an SEO Company the best. Go for a company that offers realistic prices. Check the websites of the SEO firms to find out how good they are at their job. Do see the Google PageRank — a good SEO Company’s website must have not less than PR 5. Check out their web design, content, navigation structure, sitemap, etc. Check out if the content is well written and has relevant keywords and hyper linking. The navigation structure must be neat and web design must be well-laid out and striking.

Check if the SEO Company promises you No.1 ranking in various search engines It is next to impossible to attain No. 1 ranking, so if an SEO company guarantees you no.1 ranking, then you should perhaps look for another company that is honest in its marketing approach. According to Google SEO selection tips, no one can guarantee no.1 ranking in a search engine like Google.

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There is something called the Digg effect, which essentially brings a ton of traffic to your site in a small amount of time. (Usually within minutes of a posting).

While digg readers despise seo-planted stories, if you do have something topical or free to use or even something that’s just “cool”, you won’t feel the wrath of the digg community, and end up with your post getting buried.

So how can you leverage this site?

One of the key elements of getting a story on the home page is to have either a ton of people who have “dugg” your posting, or if you happen to know some of the top users on digg to vote for your story, you’ll have no time reaching the front.

For the rest of us, we need to work harder. While there are sites that sell services to “digg” stories for you, at some point in time, digg will wise up and stop that.

There is another site that allows you to alert any of your friends when you have posted on digg, called Digg Alerts.

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