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1. Consistency of Keywords

Whatever you have in your title tags, you should have in the body of your text.  The rule of thumb for search engines is that if it’s good enough for the title tags then it’s good enough of the body of your webpage.  For example if website design was in the the title tags, then you would have to have it somewhere in the body of your website preferably in the same order as it is displayed on your title tags.     

2. Building strong links

Link building builds integrity to your website.  The more people that link to you, the higher your ranking will be.  A good way to build links is to look at who links to your competitors and then see if you can also get them to link to your website.  The way you do this is type into google link:competitorswebsiteadress.com     

3. Multiple domains need 301 redirects

301 redirects are also important – If you have multiple domains, then you should 301 redirect all of them to your main domain.  The reason being that if google crawls more than one URL for the same site, it can hurt the integrity of your website as your content is not unique.

Article Taken from www.seoseonews.com

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If you’ve spent any time online trying to promote your website or business, you must have very likely realized that one of the most effective ways to generate tons of free targeted web traffic on a long term basis is to write your own informative articles and freely distribute them to other webmasters and ezine publishers for their use. Some of the benefits of this amazing strategy include:

-It’s totally FREE and gets links to your website distributed to a huge number of other related websites on a permanent basis. No need to pay for the links… no need to give a return link on your own website to other sites.

-The presence of your links in many other websites also directly increases your Google PageRank and increases the targeted free traffic you get from search engines!

-When people see your name and website/company in the bylines of the articles on different sites, you will naturally be thought of as an “expert” in that field… This increases your credibility and makes it more likely that your visitors will take your recommendations to them more seriously.

The purpose of this article is to seek to create a comprehensive list of places where writers can submit their articles for distribution. By creating this list based on the contributions and “tip offs” of the visitors to HugeAffiliates.com, we hope to save you the large amounts of time searching the web for websites and article announcement services. (Yes, you can try to use google to search for “article submission sites” but you will waste precious time going through a lot of unrelated websites.)

Article Taken from: www.metamend.com

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What is SEO (Search Engine Optimization)?

Briefly put, SEO can be defined as all the techniques that are used to gain more notice and index for your site on all the important search engines like MSN, Yahoo or Google.

What is the importance of SEO?

The foremost way in which people locate websites is through search engines, so obtaining a higher ranking in your keywords (usually the first page or 1-10 in the engine) is an excellent way to pull traffic to your site. When you have a quality ranking, the investment is worth making, and it is a lot like “free” promotion 24/7/365.

What is the way of becoming SEO friendly?

I am not exaggerating when I say that the methods of SEO are literally countless. However, here let me share a few of the chief elements of making it to the top order.

Domain age - Search engines give a lot of preference to a seasoned site - a site that has been working for many years and has a beneficial output for the browsers.

Clean, relevant, new content - You need to ensure that the content of your site is always fresh and is regularly updated. Both the search engines and your visitors will like the novelty.

No Flash - It is a wonderful multimedia device but Flash is generally not favored for SEO, the text and content within the Flash piece cannot be identified by search engines, and hence it cannot be utilized into your SEO progress. A major fault is possessing a flash introduction, because a flash introduction page stands as an obstacle between the main page and the remaining content that lies inside your site.

Meta tags - Meta tags are nothing but invisible tags that are implemented by search engines to categorize your site content.

Heading tags - Heading tags (h1) should be put on the headline or most essential and relevant element of your page. These tags also need to be written on the keywords which you think users will be looking for that will lead to your site.

Site maps - Site maps is a link by link breakdown of your site. They assist search engine “spiders” maneuver through your site and index each separate page.

SEO :What you should avoid

Keyword Stuffing - Keyword stuffing is jam packing your content with your chief keywords to such an extent that your content holds no meaning at all.

Invisible content - This is something that you don’t intend your visitors to see but have used to keyword-stuff your page. It will quickly place you on the wrong side of a search engine.

Too many h1 tags

Link farms - Link farms are simply individual pages with plenty of links to other sites.

Going overboard with any of the “what not to do” can lead to your site being “sandboxed” which will set aside your site from the search engine completely. Being “sandboxed” may last years or months, or even forever.

How long will it take to have a good ranking?

SEO, as a practice, is very time-dependent. Even though you will implement only above-board SEO techniques, you should not hope to see results for at least a few months .

Your investment is bound to pay off

Although the correct ROI of your SEO services is literally incalculable because of its longish timeframe, the unanimous opinion of experts is that SEO is the most money saving marketing tool if practiced in the right manner.

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The ABCs of A/B Split Testing

If you’ve ever wondered how your earnings would change if you swapped a banner ad for a leaderboard or if you changed your color palette to Open Air, now you can find out by using A/B testing. In this brief tutorial, we’ll review the fundamentals of completing an A/B test.

Tutorial

Let’s say you’ve got a gut feeling that a leaderboard ad would double your revenue compared to a banner. To prove it, you’ll need some evidence, so you decide to perform an A/B Test.

First, you’ll need to create two custom channels, one for each ad unit you’re going to be testing. Then, create a leaderboard ad unit and a banner ad unit with identical settings, except for the ad format. Be sure to assign each ad unit the appropriate channel created above.

You can decide how you want to run your A/B test; for example, you can choose to run the test on only 5% of your traffic or only on your home page. No matter what you choose, you’ll need to run both of your ad units at the same time. But how can you easily alternate between your two ad formats? The simplest way to do this is to use the JavaScript template below - it will rotate between the two ad units, showing each 50% of the time.

<script type=”text/javascript”>
    var random_number = Math.random();
    if (random_number < .5){
        //your first ad unit code goes here
    } else {
        //your second ad unit code goes here
    }
</script>
<script type=”text/javascript”     src=”http://pagead2.googlesyndication.com/pagead/show_ads.js” mce_src=”http://pagead2.googlesyndication.com/pagead/show_ads.js”></script>

When using this template, remember to replace “//your first ad unit goes here” with your ad code inside the first set of <script></script> tags.

Keep in mind that generally, modifying your ad code is against AdSense program policies. However, we’ve checked with our policy folks and they’ve given our publishers permission to modify the code for use with this specific script for the purposes of A/B testing. Please be aware that the AdSense team isn’t able to provide any support or troubleshooting help for this script or this sort of testing.

Once you’ve implemented the A/B testing code on your page, you’ll be able to view the experiment results in your channel reports and compare the figures from the custom channels you created.

If you notice that one ad configuration clearly performs better over time, you can replace the testing script with the ad code for that ad unit to display it on a permanent basis. Or, update the script to test the performance of that ad unit against another ad configuration.

A few important things to remember when designing and running an A/B test:

1. One of the ad configurations in your test should be the configuration you’re currently displaying. In order to understand the effects of each ad configuration, you need to compare the experimental results to a baseline. This baseline, also called the control, should be the ad configuration you are currently using.

2. You should only make one change to the ad configuration in each A/B experiment. The goal of A/B testing is to isolate the revenue impact or CTR change of one particular modification, so that you know exactly which change affected your revenue. By modifying the baseline ad code in only one way, you can be assured of this.

3. For one A/B test, all configurations must be running simultaneously. Since we need to ensure that all ad configurations are subject to the same conditions such as the same traffic patterns, all configurations must be running at the same time. The JavaScript template above is one way of implementing this.

Information taken from http://adsense.blogspot.com

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