Content Recommendations For A Website !

Keyword-rich content (visible copy) weighs heavily in search engines and is considered one of the primary areas of search engine optimization and marketing. Content should be written in a way that grabs users’ attention, while utilizing your targeted keywords and keyword phrases.

Content must be created around the theme & LSI (Latent Semantic Indexing), as search engines gives maximum weightage to theme of site/sections, LSI (Latent Semantic Indexing).

  • We need to rewrite content on the web pages to make it more keyword rich. The content can more or less stay the same, but we will need to modify it in a way that incorporates more keywords.
  • We might need to develop some custom landing pages for the keywords and have them linked from sitemap and other pages, so they will be search engine crawlable. This will not only add pages to the site which improves search engine rankings, but also allow a prospective client to learn more about the company. This will improve the number of leads and queries.

Keyword Rich Content

It is important to determine the keywords that you would like users to find your site with. After determining those words, they should be included in the content of the page. They shouldn’t be unnaturally stuffed on the page, but they should occur frequently inside the first 2-3 paragraphs of the page.

High Quality Original Content

Search engines love original content. The more high quality original content your website can provide, the more coverage the site will get in search engines. That content will also encourage visitors to the website to link to it and write blog entries about it, thus improving your SERPs.

Visit : www.seoservicesdelhi.com to get your website optimized.

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Adsense – Keep yourself up to date on new tools and features – II

Ad Review Center

The Ad review Center is a tool within our account  that enables you to review placement-targeted ads that may appear on your pages. You can allow or block individual ad groups and advertisers, as well as filter ads by type: text or image.

In order to opt-in to the Ad Review Center, visit the ‘Competitive Ad Filter’ page ‘Adsense Setup’ tab.

Category Filtering

Category Filtering allows you to block ads from certain categories from appearing on your site. Gogole’s system classifies ads automatically and is currently support filtering for english ads, regardless of the language of the site. Ads can be blocked for 5 categories.

Ad Preview Tool

This allows you to preview the ads that may show on any webpage. With just a few clicks, you can see what ads may appear on your new webpages, or make an educated decision on adding Adsnse to your sites.

You can also use this feature to check the destination of ads that are on your pages (to include in the filter tool), preview colors on your page, view sample ad formats as well as select geo-targeted location to view ads that your sites visitor’s from other locations see.

The ad preview tool is available at: https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=10005 and currently only works on IE.

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