Keyword-rich content (visible copy) weighs heavily in search engines and is considered one of the primary areas of search engine optimization and marketing. Content should be written in a way that grabs users’ attention, while utilizing your targeted keywords and keyword phrases.
Content must be created around the theme & LSI (Latent Semantic Indexing), as search engines gives maximum weightage to theme of site/sections, LSI (Latent Semantic Indexing).
- We need to rewrite content on the web pages to make it more keyword rich. The content can more or less stay the same, but we will need to modify it in a way that incorporates more keywords.
- We might need to develop some custom landing pages for the keywords and have them linked from sitemap and other pages, so they will be search engine crawlable. This will not only add pages to the site which improves search engine rankings, but also allow a prospective client to learn more about the company. This will improve the number of leads and queries.
Keyword Rich Content
It is important to determine the keywords that you would like users to find your site with. After determining those words, they should be included in the content of the page. They shouldn’t be unnaturally stuffed on the page, but they should occur frequently inside the first 2-3 paragraphs of the page.
High Quality Original Content
Search engines love original content. The more high quality original content your website can provide, the more coverage the site will get in search engines. That content will also encourage visitors to the website to link to it and write blog entries about it, thus improving your SERPs.
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