Basic SEO Guidelines to Ensure Your SEO Never Fails

SEO is the Very Broad term, when it comes to rankings it must be unzipped to its deepest level. Here are some Basic SEO On-Page and Off-Page checklist that ensure top level rankings and high traffic to your website if followed properly.

These 40 Points can be very useful as a checklist for website owners looking to improve their rankings.

Onsite Optimization


1. find keywords that get searched but don’t have too much competition

2. select keyword and keyword phrases based on research

3. calculate competition for these words/phrases

4. acquire a domain with your keywords in it (if possible)

5. acquire fast and reliable hosting (local if possible)

6. create additional site URLs using keywords and phrases

7. create title tags using keywords and phrases

8. create description tags using keywords and phrases

9. create category tags using keywords and phrases

10. create keyword tags using keywords and phrases

11. use keywords and phrases to create headers (h1,h2,h3)

12. write content with a keyword and phrase concentration of 5-7%

13. use bold and strong tags with keywords and phrases

14. use words and phrases in content relevant to keywords

15. content topics should also be relevant to keywords and phrases

16. content should be free of spelling and grammar errors

17. include links to your own keyword rich URLs

18. create keyword rich title tags to these links

19. include pictures with keywords in picture names

20. create keyword rich alt tags for these pictures

Offsite Optimization


21. acquire one-way back links from relevant quality sites

22. acquire one-way back links from quality directories

23. acquire reciprocal links from relevant directories and sites

24. participate in 3 and 4 way link exchanges

25. ensure keywords and phrases are in link text

26. ensure keywords and phrases are surrounding the link

27. publish articles on relevant content with author box and link attached

28. use blogs, forums, Stubleupon, Digg, etc. to acquire links

29. acquire links from sites with high PR and fewer outgoing links

30. do not link to link farms, or sites that have been banned

Future Optimization


31. make sure you have the Google toolbar to check PR and back links

32. check your competition to see what they are doing (view source)

33. check back links of your competition through Google toolbar

34. create an account with Google Webmaster Tools and Analytics

35. monitor what sites are linking to you and act accordingly

36. monitor what keywords and phrases people are finding you with

37. update your content frequently and adjust your keywords as necessary

38. monitor your back links and PR as well as those of your competition

39. constantly search for high PR relevant sites that might link to you

40. keep your customers happy and patiently wait for more

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